Unit 1: Writing for purpose and audience

Establishing audience, purpose and form allows you to choose the most appropriate language, tone and structure.

You can use mind maps, bullet points, flow charts and proofreading strategies to improve structure, clarity and exam performance.

Using clear paragraphs, topic sentences, transitions and varied sentence structures to improve the clarity and impact of your writing.

Using key structures, conventions and persuasive techniques to write things such as speeches, letters and articles.

How to use descriptive language, literary techniques and powerful rhetorical devices to improve the creativity and persuasiveness of your writing.

Expanding your vocabulary, choosing precise verbs and using lively, emotive words to create mood and impact helps build stronger, more engaging writing.