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Sean Farrington examines the wonder products and businesses that promised so much at launch but crashed and burned.

Greg Foot introduces a new series from the team that brought you Sliced Bread.

In Toast, Sean Farrington examines the wonder products and businesses that promised so much at launch but ultimately crashed and burned. With the help of industry experts, he asks what went wrong and what - if anything - they could have done differently.

Toast is available in the Sliced Bread feed on BBC Sounds.

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2 minutes

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