Pudsey finds his voice

To mark Mental Health Awareness Week 2026, BBC Children in Need is calling on adults across the UK to take responsibility for children’s mental health by checking in, listening and being someone young people feel safe talking to when it matters most. In a special new film, ‘Pudsey Finds His Voice’, Pudsey speaks out to deliver a simple but vital message: every child deserves an adult who will listen. Gayle Lofthouse spoke to the CEO of Children in Need Claire Hoyle about the campaign. Image Credit: BBC