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The psychological economics of gift giving

How to buy great gifts and why it’s not always the thought that counts.

Christmas, the most wonderful time of the year – if you have something to sell that is. Every year we waste hundreds of dollars on gifts that aren’t appreciated, but how can you ensure that the gifts you buy hit the mark every time? We speak to behavioural scientist Professor Francesca Gino to find out more then use our newfound knowledge to exam an old Christmas classic.

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9 minutes

Last on

Mon 20 Dec 202110:50GMT
BBC World Service

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  • Sun 19 Dec 202114:50GMT
    BBC World Service
  • Sun 19 Dec 202123:50GMT
    BBC World Service except East Asia & South Asia
  • Mon 20 Dec 202110:50GMT
    BBC World Service

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