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100 Objects #9: Missing Children Milk Carton
A boy's 1982 disappearance put his face on a milk carton - and changed America.
In 1982, a twelve-year-old paperboy, Johnny Gosch, vanished from a quiet Iowa street and sparked an unlikely campaign: the faces of missing children printed on milk cartons by the billions. Roman Mars and Annie Brown trace how a regional dairy campaign exploded into a national symbol — and how the “stranger danger” fears it stoked shaped American misconceptions about child safety that still echo today.
A History of the United States in 100 Objects is produced by BBC Studios and 99% Invisible.
Host: Roman Mars
Producers: Priscilla Alabi, Brenna Daldorph, Isaac Fisher, Ellie Lightfoot
EPs: Annie Brown, Courtney Harrell, Kathy Tu
