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Episode details

Radio Newcastle,24 Aug 2026,7 mins

Can a North East accent hold you back?

Need To Know North East

Available for over a year

New research has revealed that people with a Newcastle accent feel self-conscious about their accent and people with a Geordie accent are also most likely to modify their accents for work. Matt Bailey finds out more with the help of Dr Robert McKenzie from Northumbria University.

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