|  |  |  | People feel we need to exploit our assets and strengthen partnerships in order to generate more value from our commercial business. | Below is a chart outlining the key response areas:
Key themes Need to increase the commercial use of BBC content People would like the benefits of the commercial business to be clearer People want clarity about the relationship between the commercial business and the BBC
Quotes from participants
“We need to find effective ways of exploiting our content without distorting the market”
“How do we get around the fact that the ‘downloaders of the future’ could potentially access our content without ever paying a licence fee?”
“Our competitors can make savings on…overheads and costs. We should decide our own structures, not have the same as the BBC”Find out more on what was said about the BBC of the future: And you can also e-mail shapeourfuture@bbc.co.uk to ask a question or request more information. |
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