It’s no surprise more people want to become influencers - a study found that in 2024, YouTube content creators alone contributed £2.2bn to the UK’s economy. But… would you pay thousands to study how to be one?

A growing number of universities around the world, like Arizona State University in the US, have started offering Content Creation courses. We hear from Martyna who is currently studying BA Content Creation at Nottingham Trent University in the UK.

So are these courses the best way to become an influencer? Or are they more about training to go into a career in online marketing?

BBC journalist Megan Lawton takes us through the stats and Daanish (@doctordaanish), a medical doctor and influencer, gives us his take on these degrees.

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Presenter: Hannah Gelbart

Producers: William Lee Adams and Chelsea Coates

Video Producer: Tim Hodges

Editor: Emily Horler

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