The fight to define ‘Asian pop’ at the Grammys

The Grammys created a new category for Asian pop music, but BTS have decided to withdraw from the awards in 2027.

The group says music should be heard and loved for what it is, rather than being divided by region or language.

The Recording Academy — organisers of the Grammy Awards — said the creation of several new categories, including Asian pop, is meant to make the ceremony more inclusive.

So, is the new category a long-overdue recognition of Asia’s growing influence on global pop or does it risk putting Asian artists in a box?

In this episode, host Mariko Oi speaks to BBC music correspondent Mark Savage and Asian pop commentator Andy Trieu about BTS’s relationship with the Grammys, which has for years been grappling with how to best reflect the rise of K-Pop. In the conversation, they try to answer the one question everyone seems to be asking: who gets to define what pop music is.

Asia Pacific, unpacked by those who know it best. Bringing you essential insights and conversations on the stories shaping the region - an economic powerhouse, geo-political flashpoint and the birthplace of global cultural trends.

Hear Asian perspectives on international issues and in-depth analysis on news from a region that’s home to nearly 2.5 billion people.

Whether it is the latest on trade between the US and China, the rise and fall of political dynasties in Thailand, Indonesia, and the Philippines, or South Korea’s K-pop inspired soft power strategy, we find out what key players are thinking and dive into the stories that matter.

Hosted in Singapore by Mariko Oi, alongside BBC experts in Beijing, Bangkok, and beyond – listen to new episodes twice a week. Episodes of Asia Specific are also available on YouTube, here: https://bit.ly/4iJyeVt

Get in touch: asiaspecific@bbc.co.uk

This episode was recorded on 20 August 2026.