Why take on the John O'Groats to Land's End challenge?

BBC A picture of Peggy Keenor-Crome at the finish line in Land's End. She is wearing a green cycling outfit, a green helmet and is posing with her bike.BBC
Peggy Keenor-Crome completed the challenge by bike in 17 days

It's the ultimate charity challenge to make the journey from John O'Groats to Land's End without normal transport. Whether on foot, bike, horseback or even in a wheelchair, hundreds of people complete the 874-mile expedition across the length of Britain every year. But what inspires them to take on the challenge - and attempt to beat records in the process?

"Cycling uphill for three and a half miles from Penzance to Land's End was bad. It was the hardest thing I've ever done in my life."

Any cyclist would probably struggle with the hills in Cornwall but for 83-year-old Peggy Keenor-Crome the inclines were the challenging finale to her bike ride from John O'Groats to Land's End, known as the JOGLE.

Peggy hopes to have set a new record for the oldest person to complete the challenge by bike after finishing in just over two weeks.

The octogenarian, from Westward Ho! in Devon, arrived at Land's End in the same week as 21-year-old Ella Fryer from Totnes, who also believes she has set a new record - as the youngest female to complete the route on foot.

While both are hoping to have broken records, they also have personal reasons for taking on the challenge.

For Ella the challenge was inspired by her struggle with mental health.

"I struggled a lot with my own mental health, especially when I was younger," she said.

"I had really severe panic attacks, I could not go to school and could barely leave the house.

"When I got to that signpost at Land's End I just held on to it for a minute and looked out at the sea to try and let it sink in that I actually got to Cornwall.

"I did the challenge for two mental health charities - Mind UK and the Running charity," she added.

Erin More (@moremomentz) A picture of Ella Fryer. She is holding a bouquet of flowers in front of a white sign at Land's End.Erin More (@moremomentz)
Ella hopes to have broken a world record

Breaking records

The 21-year-old said she hopes to have broken a world record, becoming the youngest female to complete the route on foot.

She added: "Through doing challenges and getting into sport, it has helped me a lot to overcome those [panic attacks].

"I wanted to share other people's stories while doing the challenge - just to spread awareness and open up the conversation around mental health.

"As soon as I started talking about it, it just wasn't as big of a deal as I thought it might have been."

A picture of Peggy and her granddaughter signing the book at Land's End. Peggy is wearing a green helmet and a green jacket. Her granddaughter has long blonde hair and is wearing a striped top and gilet.
Peggy's granddaughter almost drowned as a toddler in a garden pond

For Peggy it was a terrifying incident when her granddaughter almost drowned as a toddler in a garden pond in 1996 which inspired her challenge.

Peggy completed the 1,000 mile route in 17 days and arrived at Lands End on 28 June while raising money for Devon Air Ambulance Trust after it saved her grandchild's life.

She said: "When she was a toddler, about 14 months old, she to all intents and purposes, drowned in a garden pond.

"She was found just in time and a guy next door in a pub in Kings Nympton managed to resuscitate her to a certain extent.

"Then the air ambulance came and took over, then for four or five days she was on life support.

"We didn't know if she was going to make a full recovery. It was a really difficult time."

'The way forward'

Peggy cycled during the June heatwave and said she would get up at 04:00 BST to "beat the heat". Her route covered a total of 1,000 miles (1,609 km) which she completed in 17 days.

The 83-year-old said reaching Land's End was a feeling of "pure, pure relief".

The cyclist, who is also a triathlon champion, was being monitored by an official from the World Ultra Cycling Association who recorded her progress for a Guinness World Record, which is waiting to hear about.

Peggay said she had raised more than £4,000 for the air ambulance trust to give back after it helped to save her granddaughter.

When asked about the challenge, Peggy said "what has age got to do with it?".

"I do triathlons as well," she said. "Everybody can up their basic fitness to a degree or two and the more you do, the more you will improve. Exercise is the way forward."

Her granddaughter was there to greet her at the finish line alongside the rest of her support team.

Jogle or Lejog?

The journey from Land's End to John O'Groats means participants will take on the whole length of mainland Great Britain from its most northerly point to its most western.

Some people take on the route in reverse with their trip abbreviated to LEJOG.

John O'Groats lies on Scotland's north-eastern tip, with Land's End located on the Penwith peninsula in Cornwall.

As the crow flies, the distance is 603 miles (970km), but if you are walking, cycling, running or driving, hundreds of miles could be added to that distance.

The first people to have done the challenge are widely believed to be brothers Robert and John Naylor in 1871 who started at John O'Groats and the record of the journey noted they walked 1372 miles (2208 km).

In October 2025 a number of fundraisers pulled a one-tonne field gun the length of Britain while amputee former nurse Lexi Chambers broke the record for completing the route in a wheelchair.

While most people walk or cycle, some choose more unconventional transport including a unicycle, a penny farthing and a combine harvester.

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