New mothers say they did not receive enough breastfeeding support when their babies were born.
Durham's baby sleep unit says most slings are purchased online with many not fitted correctly.
Maddy Ellison and Jasmin Conway created videos to help new mums feed their babies.
Mums supporting new parents is already having an impact on breastfeeding rates, a hospital says.
The scheme provides £500 to support low-income families welcoming a new baby in the London borough.
New mums have welcomed an impressive rise in breastfeeding rates in one of England's poorest cities.
It aims to remove barriers in Wolverhampton and boost women's confidence to breastfeed publicly.
The weekly sessions in King's Lynn offer friendship as well as practical guidance.
